Real Geniuses

Why You Need Shopping Cart Software

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By Erwin Pope

 A shopping cart is essential to every business for a lot of reasons. Knowing the benefits will help you appreciate its role in providing company success.

Why do you need a shopping cart? A lot of people would try to break in to the world of e-commerce, hoping to expand their market, increase their profit, and develop a worldwide brand. However, they lack the necessary tools, especially a shopping cart.

Though it can cost you something, the returns that you will reap are more than what you’ve invested. To give you an idea of how it contributes greatly to business success, here are the 6 huge benefits from a shopping cart:

1. There are hundreds of templates that you can choose from. It does not really matter if you do not have any background on HTML. A lot of shopping cart software already has hundreds of templates included in the package, and all you need to do is to choose. Nevertheless, for a little bit of customisation, you can always opt to modify the codes using an HTML editor, which is still found in the shopping cart program.

2. It offers excellent security of data. It is highly essential that financial transactions, particularly payment of customers, are well-protected. Otherwise, hackers can simply steal their confidential information like credit card numbers. Shopping cart software makes use of security technologies that makes it reliable to process payments 24 hours a day, 7 days a week.

3. You can conveniently process credit cards. Credit cards provide a win-win situation for both customers and businesspersons. For the former, they can purchase items anytime they want to. For the latter, meanwhile, payments are instantly credited into their account. A shopping cart application can speed up the process. All you need to do is to identify the different kinds of credit cards you want to carry on your online shop and allow it to make the payment process.

4. You are guaranteed of a 24/7 customer support. With shopping cart software, you’re backed by hundreds of customer service representatives who are more than willing to answer your questions and entertain your complaints. You can just give them a call-no matter where you are in the world.

5. You can easily keep track of your shipped goods. One of the reasons why customers complain is because the goods have not yet arrived at the expected date. With the help of the shopping cart software, though, you can monitor every shipment. You can also calculate the estimated shopping charges, which could be shouldered by the buyer or you.

6. Generating reports is as easy as 1-2-3. You can conveniently monitor your sales and costs depending on your chosen interval-whether daily, monthly, quarterly, or even yearly. You can also determine how many visitors you get on your online shop so you can evaluate if your online marketing strategies are working.

With your shopping cart software, you can manage your business with more comfort and sense of expertise. So who says you need to count on the initial investment? What’s really important is what you’re going to get in the next years to come.

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Analyzing Your Web Traffic

By Erwin Pope

 Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers.

Server Logs

Typically, there are two server tools available to you. Server logs are on your server and analyze site activity. The log keeps track of the files created on the server, the number of times there is a request for the file, where the hit came from and the exact phrase typed in by the person accessing the page of the site. Every system is different, but these basic elements should be included.

The second tool, a traffic analysis program, is pretty standard for most hosting companies, but you may have to ask them to turn it on. The programs analyze the raw data from your server and convert it into fascinating charts, diagrams and statistics. Most of the information is overkill. You have to be careful not to get overwhelmed by numerous ways to look at the data. Try to focus on the following information:

1. What sites are sending you visitors?

2. What search engines are sending you traffic?

3. What keyword phrases are people using to find your site?

4. How often are major search engine indexing robots visiting your site?

As you access the data, you are going to find some very surprising things. Actually, you are probably going to be stunned.

Initially, you are going to be amazed when you see which keyword phrases that are sending traffic to your site. Many of the keywords will not match your meta tags. Instead, they will be a combination of various keywords on a particular page. This is reflection of the fact that search engines mix and match your keywords as they see fit. So, should you change your meta tags to reflect the phrases shown in the data? No. The data you are seeing typically reflects keywords with little competition. Since you are already getting traffic from them, keep focusing on your original goals.

In looking at your data, the second key piece of data is identifying where the traffic is coming from. This data often falls under the “referrer” heading. By reviewing the data, you can see what search engines are producing data for you. If you are running advertising on a site, you should also be able to track the campaign.

The final area to analyze is the robot visit information. Depending on the program, the robot information may appear under “robots” or “user agents” headings. Robots are programs used by search engines to index web sites on the net. In reviewing your data, you should be able to determine how often the robots are coming to your site. If at all possible, make sure you add new content to your site before the next visit. The robots for the top search engines are Yahoo - Slurp, Google - Googlebot, and MSN - MSNbot.

In Closing

Analyzing the traffic to your site is a key element to marketing your site. The more you know about your customers, the more you can cater to their needs.

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How to Find Success on eBay

By Erwin Pope

 More and more people try their luck at selling on eBay everyday. With all of that growing competition it is important that you do everything possible to make sure that you stand out from the crowd. By following a few simple steps you can greatly improve the odds of your auction being noticed, that browsers will convert to bidders, and that those bidders will become repeat customers. Begin practicing the follow seven tips and watch your eBay auction sales explode.

EBay gives you the opportunity to make sales from everyday items and giving you the outlet to make money from your very own online ecommerce shop. Many thousands of people are already making a very healthy living by trading on eBay and these are just ordinary, every folks like you and me.

Inundate your potential buyers with details. It is much better to provide a lot rather than a little information and this will also be a great opportunity for you to pepper your listing description with keywords. Do be sure, however, that your auction listing is informative and not filled with hype. Those extra exclamation points really aren’t going to make the sale. Actually, they will only make you look unprofessional. Also, give your readers details as appropriate such as models number, item condition, color, size, etc.

The title may not seem like a vital part of the equation, but it really is of great importance. It is the first thing people see when browsing through the auctions, so it has to not only grab their attention, but also entice them to click. Do not enter you title in ALL CAPS. This will only make you look like an amateur. Include as applicable; keywords, model numbers, seating information, brand names, item size, color, etc.

A picture is worth a thousand bids. Okay, well maybe not a thousand, but it will certainly help your item sell. Think about it; would you buy something sight unseen? Of course not and neither will the majority of buyers on eBay. Be sure to take care when photographing your item. Lesser quality photos are just as bad as no pictures at all, but if you have the resources, you should make it look good as it is to be sold. Also, the more expensive the items; the more photos you should provide.

State all of your requirements upfront. Tell potential bidders how much you intend to charge for shipping, to which countries you are willing to ship, if you will accept returns, or anything else that you might wish to specify. You really can’t make things up as you go along. You have to get all requirements out there at the beginning.

If a potential buyer contacts you with a question then be sure to promptly respond. If you wait you may lose a much needed bidder. Also, be sure to be polite in your response as no question is too stupid to warrant anything other than but a courteous reply. Even if that person doesn’t bid on your item they will certainly remember your pleasant attitude and that could mean a future sale.

The majority of buyers on eBay prefer to pay for their purchase via Pay Pal. That is why it is vital for you to accept this method of payment. Online payments these days are more secure, making it better to trade something without high risks of getting scammed. It is also beneficial to you as it eliminates the potential for bad checks or money orders.

After the sale most winning bidders will expect the seller to begin the completion of the transaction. Send an email, an invoice, alert the buyer when the item has shipped, and be sure to leave feedback after the transaction.

Making money is really a feat in the real world. But an exception in the online world comes eBay, learn to make a living or just having to raise your monthly earnings will make the best of it. It is an online community, your reputation is always important as eBay has its own system in rating people’s integrity as a buyer or seller. Follow these easy steps and see your money flow.

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Friday, April 9th, 2010 at 12:35 am and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.